Brand Identity
Since the audience for this app is college-age art students who love visiting museums, I identified the branding tone as friendly, energy, happy, and artistic, allowing the design to look and feel both modern and familiar. Because of this, I decided to use line elements and a red, blue and yellow color palette which match the De Stijl style.
Problem & Research
According to the study, booking a suitable hotel can be difficult for an art student with a limited budget, therefore youth hostels became their first choice. But what kind of roommate will they have? I noticed many of my classmates had similar problems when they traveled abroad. I began interviewing them and created a user survey to collect information and data points about their needs, fears, and factors that influence their decisions.
