ADVISOR
Abby Guido
ROLE
Visual Designer, UX Designer
TIMELINE
14 Weeks
TOOLS
Figma, Adobe Illustrator, Adobe Photoshop
Background
At Temple University, I noticed there were some stereotypes about Chinese students, including perceptions of them all being wealthy, reserved in class discussions, or inherently introverted. To counter these misconceptions, I selected this issue as the focal point of my senior thesis project.
Research and Discovery
To understand and address stereotypes surrounding Chinese students, I conducted interviews with 8 Chinese students and surveyed with 50 American students, professors from Temple University. As a result, I found 6 of the most common stereotypes and revealed 6 truths about them.
Logo Development
The logo was inspired by a Chinese traditional stamp, which I reimagined into a hexagon to reflect harmony and inclusiveness. Each side represented an individual student, illustrating their diversity and different personalities.
Interactive Posters
Each poster focused on a stereotype associated with Chinese students. I created a photography collage for each student and used high-contrast and bright colors to draw viewers' attention. I also included a QR code that led viewers to a website for further engagement and narratives, enriching their understanding and challenging their assumptions.
Website
Each page presented a unique narrative and story of each student, allowing viewers to understand their life experiences.
Instagram Post
In addition to the website, I developed a series of Instagram posts to increase C-ME campaign engagement. These posts not only enriched viewers' understanding of Chinese culture but also fostered a more inclusive perspective.
