& Markit
UI/UX, Brand Identity
Art Direction: Scott Laserow

Markit is designed to help the blind and the visually impaired, identify objects they buy in the grocery stores. Simply double-tap the screen and scan a package’s barcode and the app will audibly identify ingredients, allergic sources, and dietary choices.

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Branding

The logo is composed of letter M and a carrot which give the sense of the tasty. The orange and purple colors are reflective of the food which adds some flavor to this brand. I also created a style guide that describes each type of design elements used in the app.

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Research

Since this app is for Visually impaired people, the dark model is an important user interface in this app design. During my research, I concluded some basic facts about the color and contrast of using this app. Be aware of color blindness. Many colorblind people find it difficult to distinguish blue from orange. It is better to use strongly contrasting colors to improve readability. And Use text size to help determine contrast.

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User Persona

In my family, my grandmother is visually impaired, it is easy to see this inconvenience of her life due to her disease. She cannot go grocery shopping independently and choose the correct product. These experiences around me, it helped me to understand who this app is for, how it will be used, and any functionality limitations.

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Card Sorting & Wireframe

I organized my observations and categorized them using card sorting based on data from in-person interviews, surveys, and user reviews. This also helped spark discussions and acted as a catalyst for idea sharing and generation between team and stakeholders. Furthermore, I identified various touch-points by intent and task including aspects such as emotions and expectations.

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