Campaigns, Brand Identity
Client: China USA International Youth Activity Center

China USA International Youth Activities Center Inc. (CUIYAC) is a non-profit organization based in Philadelphia, PA committed to bringing different cultural experiences to both Chinese and American students to foster greater global awareness and understanding of Chinese and American cultures. I created a whole visual identity that represented the personalities of the organization.

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The whole branding identity was inspired by "popsicle sticks" in our childhood, and also I rotated and stacked into the shape of pentagon, which expressed the vitality and innocence of the Youth. Each stick is symbolic of teenagers holding hands, while the pentagon shape is symbolic of a warm house. The color and shape show the CUIYAC is an energetic and hopeful place that gives every teenager a bright future.

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