C-ME | Xinjianli Design

& C-ME

Campaigns, Brand Identity
Art Direction: Abby Guido
Role: User Research, Research Analysis, Wireframing,
Visual Design, Prototyping

C-ME is a social media campaign about the stereotypes of Chinese students in America. Through interviewing six Chinese students, a series of posters were made to show the personalities of those students, along with an interactive website that was designed to narrate the students' stories and experiences in America.

Branding

The logo was inspired by the Chinese stamp which I twisted into a hexagon shape and each side represents each student. I introduced the collage style to those posters and made them look more interestingin order to catch attention. Also, different colors are reflective of different personalities of students.

Website

Scanning the QR code at the poster, the viewers will get into the website which featured six Chinese students' stories to further prove my concept that Chinese stereotypes are wrong. Simply scroll down the pages, the viewers will get a better understanding of what the Chinese students are.