Based in Philadelphia, PA, CHINAUSA INT (CUI) represents the newest and most complete service offerings in international education and travel for the Chinese community both in the United States and in China. I performed major responsibilities for building a well-executed brand identity and creating wireframes and prototypes for the new website.
ROLE
Brand Designer, UI/UX Designer
CLIENT
CHINA USA INT
TIMELINE
16 Weeks
TOOLS
Figma, Adobe Illustrator, Adobe Photoshop
Bridging Cultures, Enriching Experiences.
The logo shows a globe with hues of red and blue, symbolizing a cultural bridge across the Pacific. The company's sleek and modern sans-serif typography conveys a professional and avant-garde image, reflecting the company's central role in Sino-American cultural exchanges. With the psychological impact of colors combined with cultural symbols, CUI as an educational group is further emphasized while maintaining its recognizability and versatility.
